What is the story behind Wobbi?
Wobbi started as an idea from the founder Eric, who worked at one of Sweden's largest sports chains and realized that there were no flexible, warm and durable boots at good prices. He wanted to create the perfect boot that was lightweight, flexible, non-toxic, durable, with removable lining and at the best possible price.
After many tests and experiments, he chose to make the boots in Ethylene Vinyl Acetate (EVA), a more environmentally friendly choice of material that is non-toxic, light and durable but still has good insulating properties. Wobbi now has many different boots in EVA material and has continued to aim to offer good boots at good prices.
The logo that many find exciting is a mountain goat with boots as a symbol of light, durable and warm boots that can withstand tough environments, just like a Bezoar Ibex goat. The inspiration thus comes from the Bezoar Ibex goat that lives in harsh weather conditions in the mountain ranges but can still get around in a smooth and graceful way. This also inspired the company name Bezoar AB.
Eric, a nature lover and active person who often wears boots, was frustrated to find boots on the market with solid linings that never dried and became disgusting after a season of use. This led him to start up Wobbi faster and get boots where it should be easy to take the lining in and out, and that it would be possible to buy a new lining cheaply when it wears out.
Wobbi stands for light, durable, non-toxic and warm boots that can withstand tough environments and at the same time be flexible, i.e. just like a Bezoar Ibex goat, just as Eric himself would like it when he is out enjoying nature.
